METAPHOR MINUTE ARCHIVE
Metaphor Minute: NEVER Be Boring Again
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We are talking about Net Neutrality, a really, really, really important issue for everyone who is online (and who isn’t?), but a topic that numbs people when they hear it. Ann Handley, digital marketing & content expert and Wall Street Journal bestselling author, however, solves the problem. Using a simple, but effective, metaphor, she not only makes Net Neutrality easy to understand, but also leaves us highly motivated to do something about it. I am delighted to feature her full article and clever video in this month’s issue of “The Metaphor Minute.” Click on “The Power of a Meaty Metaphor to Explain a Boring Concept.” to see and hear how she does it. Ann shows how, with a little imagination, you, too need never be losing listeners to boredom or complexity. Enjoy! Anne Miller If you like these newsletters, please share them with clients,
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--Jill Konrath, Author, Agile Selling.
“"As a sales leader from the branch level to International SVP,I've read dozens of books on sales leadership, sales best practices, and sales training engagements. Anne's book, The Tall Lady With the Iceberg, is a huge contribution to making prospect communication, from correspondence and emails, to proposals and presentations, much more effective in closing new business. Her book is my "go to" source as I coach sales people on business development. It is a must in every sales professionals' library. Keep this book close by and mine the content daily."
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 "The
best arguments dazzle with metaphor" Gerry Spence, Media Commentator & Lawyer
The Original “Metaphorically Selling” that spawned a movement,
now with 25 New Stories. Available in print, ebook & (new)
audiobook formats.
The best firms hire brilliantly
"I've been to a lot of
training programs and yours was the best!" MMetaphor Minute ArchivesA New Year's Resolution for Metaphor Pros HHow Quick on Your Feet Can You Be? More...Links I like
www.changingminds.org Great Resources:
www.suttoncreative.com |
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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business.
©
2018. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include
©2017, Anne Miller, author, "Metaphorically Selling,"
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