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February 14, 2013
Unforgettable Valentine Greetings
 According to the U.S. Census Bureau, approximately 180 million Valentine’s Day
cards are exchanged industry wide, making Valentine’s Day the second-largest
holiday for giving greeting cards. But with so many pre-printed sentiments in
circulation, how do you make your valentine message really stand out for that
special person in your life?
Add a little Cole Porter to those store-bought cards.
Cole Porter was the famous songwriter of the 1930s and 1940s who wrote the
lyrics for “You’re the Top!” In that song, he used no fewer than 45 metaphors
from the Mona Lisa to the Tower of Pisa to express his adoration.
“You're the top!
You're the Coliseum.
You're the top!
You're the Louvre Museum.”
Become a modern Cole Porter. Adapt his technique to your loved ones to make your
cards this Valentine’s Day more personal, more fun, and more romantic. For
example, does your valentine like…
- To play cards? Add,
“You’re my personal royal flush.”
- To cook? Add,
“You’re my perfect soufflé.”
- To play sports? Add,
“You’re always my Most Valued Player.”
- To travel? Add,
“You’re my favorite tour guide through life.”
- To go to the movies? Add, “You’re my Oscar throughout the year."
- To go to museums? Add, “You’re my favorite work of art.”
- To fix things? Add,
“You’re the only toolkit I will ever want in my
life.”
-
To listen to music? Add,
“You’re #1 on my BillBoard chart.”
Personalize your
cards with appropriate images. Make yours the only one in 180 million greetings
to really resonate with your honey.
Happy Valentine’s Day!.
Make What You Say Pay — With Metaphors.
Anne Miller
See my letter in The Wall Street
Journal about the power of metaphors to ultimately trump
story-telling because of increasingly shorter and shorter attention spans of
listeners.
Need Help With Your Presentation?
Call today and turn your information that tells into a story
that sells.
212-876-1874
amiller@annemiller.com
Personal Presentation Client:
"I sing your praises every
opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
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Links I Like:
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Great Resources:
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 "The
best arguments
dazzle with metaphor"
Gerry Spence,
Media Commentator & Lawyer
Hot Off the Press!
The Original “Metaphorically Selling” that spawned a movement,
now with 25 New Stories. Available in print and as ebook
Click here
Special Offer: Buy 50 copies and get a free seminar. Call
212-876-1875 or
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7 Signs You Need A Metaphor (Visual Language)
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Your listener is
not paying attention
-
Your listener is
stuck on an objection
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Your listener is
confused
-
Your listener sees
no difference between you and your competition
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You want to drive
home a point vividly and memorably
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You have to wiggle
out of a difficult situation
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You want to wow or
motivate a larger audience
The best firms hire brilliantly
& train relentlessly.
Begin 2013 with a bang!
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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business.
©
2013. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include
©2013, Anne Miller, author, "Metaphorically Selling,"
amiller@annemiller.com
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