|
|
| |
|
December
19, 2011
In the spirit of the holiday season, below is
the first December Metaphor Minute newsletter from 2007. Its message is as true
today as it was then, if not more so. To get noticed and remembered, think
creatively--think metaphorically.
And Yours Was... ?
How many holiday cards have you received? Can you remember who sent them? Will
people remember which card you sent?
One company whose card won't be lost among their clients is Kansas City based ad
agency Nicholson Kovac. The cover of their red oblong card reads, "May your
holidays be wrapped with joy and filled with happiness." Nothing new there.
BUT, when you open the card, you see a gray ribbon about 1" wide lying flat in a
card pouch. It is not immediately clear what you are looking at. Then, you
notice the instruction to pull two thin strings on the back of the card and
suddenly the ribbon slowly and magically folds itself into a big beautiful gift
bow. Inside, the copy reads, "Celebrate the season of giving. On your behalf,
Nicholson Kovac is wrapping up all the holiday shopping for two needy families.
It is our way of sharing our gifts with those around us." Signed NK.
What a metaphorically clever way to send greetings of the season to friends and
clients that will be remembered by all who receive them.
In the spirit of the season, THE METAPHOR MINUTE wishes its readers and fans a
happy holiday week and a wonderful New Year.
See you in 2012.
Make what you say pay — with metaphors.
Anne Miller
Special
Holiday Offer: A Personal Presentation Review for only $100 (a
$375 value). Send me your PPT. Walk me through it on the phone. I will critique
it for its visual and story impact and make suggestions for how you and it can
be even more engaging, more persuasive, and more distinctive.
Give yourself (or a friend/colleague) the
gift of success. Offer good through January 6.
(Limited to 1 person per firm or organization). Contact me today at
amiller@annemiller.com
Personal Presentation Client:
"I sing your praises every opportunity I get. I look forward to
continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
|
WIN A FREE BOOK!
Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of
Metaphorically Selling or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at
amiller@annemiller.com | |
NOT A SUBSCRIBER?
If someone emailed you this copy of The Metaphor Minute,
sign up now to get your own copy. (and be sure to "white
list" newsletter@annemiller.com to be insure delivery) |
|
Links I Like:
|
Great Resources:
|
| |
|
The best firms hire brilliantly
& train relentlessly.
Get off to a strong 2012 start
Timely Topics:
"Turn
Info Into Stories That Sell"
"Negotiate Like the Big Boys"
"Notable & Quotable:
How to sell creatively"
"How to Shorten Sales Cycles"
What do you
need? Let's tailor a program for your group today. Call 212-876-1875 or
amiller@annemiller.com
"I've been to a lot of
training programs and yours was the best!"
-CRO, MediaMath
Lock in your dates today:
212-876-1875 or
amiller@annemiller.com
View A Recent Video
The Key to Persuasion,
Clarity & Understanding
CLICK HERE
Latest White Paper
HOOKED! 7 Ways to Capture a
Prospect's Attention
Written with pal and Sales
2.0 guru Nigel Edelshain
FREE DOWNLOAD
 Fight The
Noise -
Make
Your Point
"Smart & Easy to Read"
"Incredibly Timely"
"Must have if you influence or persuade anyone"
Free Preview or
Buy Now
|
|
Order the book that spawned
"The Metaphor Minute" and the new
""Make What You Say Pay!"
What do you say when
they have to get it?
BUY NOW AS: & PDF,
ePUB or
LEARN MORE
| |
|
Official Training Partners
The IAB is dedicated to the growth of the interactive advertising marketplace
| |
| "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. ©
2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com | |
You received this newsletter at [[-Email-]] because you subscribed to it or were a seminar participant. If you would like to change your subscription settings, please
click here.
|
