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August 20, 2009
This
Issue: How Big is Big?
 Everyone
knows social media is the �new� new thing, but do you know just
HOW BIG it is? How many people are involved? How quickly it is
growing? I was astonished by the numbers I saw in the video
below.
For example, apparently if Facebook were a country it would be
the fourth largest in the world behind China, India and the U.S.
and ahead of Indonesia and Brazil. Pretty big.
For another, it took radio 38 years to reach 50 million people.
TV 13 years to do the same. The Internet 4 years. The IPod 3
years and Facebook added 100 million people in a little less
than 9 months. Where is this going?
As a Metaphorian, you will be struck by how cleverly these
numbers are presented. All the data (the new information) is
presented in terms of things you already know. That is the same
premise behind metaphors and analogies. When you want to give
information punch, meaning, and lasting impact, present it in
terms already familiar to your listeners.
Enjoy!
Click here to view video.
The Metaphor Minute is on vacation until after Labor Day.
Hope you all enjoy the winding down of summer.
See you next month. Remember to Make What You Say, Pay�with
metaphors.
Anne Miller, "Metaphorian"
Be in my next book!
I am looking for stories that illustrate when you used a
metaphor or analogy: to communicate your point; to engage an
audience; to explain something complex; to overcome resistance;
to persuade someone to a course of action; to rally a group to
action; to advocate for a cause; to reassure; to finesse a
delicate situation; to get your kids to change a behavior; to
position yourself or product; to shed light on a tough issue; to
run for office; to raise money; other?
You will get full credit and a link to your site, if you wish.
It is very simple to participate:
- Contact me.
Tell me your story.
- I will write
it up.
- You will
approve it.
Could not be
easier and will be a lot of fun!
Call 212 876 1875
or email
amiller@annemiller.com |
WIN A FREE BOOK!
Tell me about YOUR Metaphor Minute, a time you
used a metaphor or an analogy to make your
point, overcome an obstacle, close a sale, or
wow an audience, and receive a signed copy of
Metaphorically Selling. Simply call me at 212
876 1875 and tell me what you did or email me at
amiller@annemiller.com
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PLANNING
A SALES OR
ORGANIZATIONAL MEETING?
Give your group a program
they will thank you for!
Call today to
guarantee your preferred dates and let�s plan a lively, high
pay-off speech or workshop for your organization.
Call 212 876 1875
or email:
amiller@annemiller.com
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"Valuable not
only for selling, but for any kind of presentation to
bring them over to your side"
Rivkin & Associates,
Strategic Marketing & Communications
What do you say when
they have to get it?
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| "The Metaphor
Minute" is a brief monthly note with examples from business,
media, or politics that illustrate the power of metaphors and
analogies to make a point, solve a problem, and get results. Use
these stories to stimulate high pay-off metaphoric thinking in
your business.
�
2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to
reprint in company newsletters or articles. Just include
�2009,
Anne Miller, author, "Metaphorically Selling,"
amiller@annemiller.com
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